Free tools for law firms
Check your ads against the bar rules, time how fast your intake replies, grade your website, fix your Google profile and reviews, and price out your marketing. 16 tools, built only for law firms.
Paste a post, ad or web page. Every phrase that commonly breaks lawyer advertising rules is highlighted, with the rule, why it matters and a safer rewrite.
Submit your own contact form as a potential client, using a test address we give you. We time the first real reply and grade it against national law firm data.
Enter your URL. We load your homepage, check Google’s speed data, and test the things that turn visitors into calls: phone, forms, trust, SEO basics and accessibility.
See which AI search bots your site lets in, whether your firm is described in a way machines can trust, and the exact snippets to fix what’s missing.
Work backwards from the revenue you want, check the return on what you spend now, and keep a monthly scorecard that flags problems early. Your numbers stay in your browser.
Paste a Google, Avvo or Yelp review and say who wrote it. You get the safest move, replies that follow ABA Formal Opinion 496, and a check of your own draft for anything that reveals a client matter.
Pick your practice areas, platforms and how often you post. You get a dated calendar of post ideas with hooks, formats and calls to action, tied to awareness months, ready to export.
Check the legal and local directories that matter for law firms in one place. One click searches each for your firm, you mark what you find, and you get a consistency score and a fix-first list.
Fill in a short form and get LegalService structured data for your firm: offices, hours, practice areas, service area, attorneys and profiles, with an optional FAQ block. Copy it, then test it in Google.
Pick what your firm actually does. We suggest the most specific primary category, a few secondary ones, and the generic ones to avoid, with Google’s own rules for choosing.
Get the link that opens your Google review box directly, a printable QR card for your office, and review-request emails and texts written for law firms, with the ethics rules built in.
Pick your firm and what clients type. We search Google Maps from your office and 8 spots around it, and show on a real map where you come up from each one, who beats you, and what to fix.
Answer a few questions about your firm and what the site must do. See a realistic price range for a DIY builder, a done-for-you plan, a custom agency build and Lawzen, with the costs after launch.
Compare the fully loaded cost of a marketing hire (salary, benefits, tools, hiring and your own management time) with an agency retainer, using BLS wage and benefit data you can edit.
Get law firm name ideas from your surnames, practice and city, or check a name you have. Each one is screened against your state’s naming rule, with live domain availability and handle links.
Type a page title and meta description and see them on desktop and mobile, cut where Google cuts by pixel width, with law-firm tips and a bulk mode for checking many pages at once.
You see the whole result on screen. Emailing yourself a copy is optional, never the price of the answer.
Rules are quoted from the ABA and state bars, and benchmarks come from named studies. Every tool lists its sources.
The graders load your actual pages and Google’s own speed data. You’re not answering a survey that decides your score.
About our free tools.
Yes, with no sign-up. Every tool shows the full result on screen. The only one that asks for an email is the speed-to-lead test, because your firm’s reply can take hours or days and we need somewhere to send the grade.
Most tools run entirely in your browser, so nothing you type leaves your device: the ad checker, review replies, content calendar, directory audit, schema generator, category finder, search preview and all the calculators. The name generator sends only the domain names you check, to see if they’re registered. The website grader and AI readiness checker fetch the public pages of the site you enter, and we keep a short record of the scan to stop abuse. The review link kit sends only your firm name to Google to find your profile, and the Google Maps rank checker sends your firm name, city and keyword to SerpApi to run the searches. The speed-to-lead test stores only the sender, subject and timing of replies to your test address, and deletes them after 30 days.
No. The ad checker flags wording that bar rules commonly treat as risky and links you to the rule. Lawzen is a marketing agency, not a law firm, and only your state bar or ethics counsel can tell you whether a specific communication complies.
Lawzen, a marketing agency that works only with law firms. We built them because most "free tools" for lawyers are a contact form in disguise. Each tool page lists the sources and the method it uses.
Book a free 15-minute strategy call. We'll look at your website, Google listing and social profiles with you, show you what's holding them back, and map out a clear plan to fix it.
No sales pitch. No pressure. Just honest advice.
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