Ad & post checker
Catch risky wording before you publish
Law Firm Social Media Content Calendar
Pick your practice areas, platforms and how often you post. Get a dated plan of post ideas with hooks, formats and calls to action, with awareness months built in, ready to export.
Awareness weeks move each year: confirm the dates with the sponsor before you post. Check every post against your state’s advertising rules with our ad checker.
How it works
The method, and the sources behind it
Ideas written for law firms
96 post ideas across seven practice areas plus general firm posts, each with a hook, a format and a call to action.
A balanced mix, automatically
Posts rotate between reaching new people, building trust and inviting contact, and between videos, carousels, polls and text, matched to each platform.
Awareness months built in
Distracted Driving Awareness Month, Make-A-Will Month, Domestic Violence Awareness Month, Law Day and more drop in for the practice areas you choose.
Take it anywhere
Export a CSV for your scheduler or team, add the plan to Google or Outlook Calendar with an .ics file, or save it as a PDF.
Sources
Disclosures
- About this tool. Post ideas are general and aren’t checked against your state’s advertising rules. Review every post, or run it through the ad checker, before you publish. Awareness dates come from their sponsors; week-long observances move each year, so confirm them.
- Your data. Everything runs in your browser. Nothing you type is sent to Lawzen or anyone else; anything saved stays on this device. See our privacy policy.
- Not legal advice. Lawzen is a marketing agency, not a law firm. Nothing on this page is legal, ethics, tax or financial advice, and using this tool doesn’t create an attorney-client relationship.
- Who made it. This free tool is made by Lawzen, which sells marketing services to law firms. Where it mentions our services or prices, it’s describing what we sell. Results are provided as-is, without warranty; see our terms.
- Trademarks. Google, ChatGPT, Claude, Perplexity, Avvo, Justia and other names mentioned belong to their owners. Lawzen isn’t affiliated with or endorsed by them.
Questions, answered
About the Law Firm Social Media Content Calendar.
How often should a law firm post on social media?
Consistency matters more than volume. Two to three good posts a week that you can keep up for months usually beat a daily burst that stops after three weeks. Short video tends to reach the most new people, so most plans here lean on it.
What should lawyers post on social media?
Plain-English answers to the questions clients ask you, what to do in common situations, how your process works, who your team are, and your community. Mix posts that reach new people with posts that build trust and a few that invite contact.
Are these posts compliant with advertising rules?
The ideas avoid promises, comparisons and results, but compliance depends on your exact wording and your state. Open any post and send it to our attorney ad checker before you publish.
Are the awareness dates exact?
Month-long observances are fixed. Week-long ones, like National Estate Planning Awareness Week (the third week of October) and the ABA’s National Celebration of Pro Bono, move each year, so confirm the dates with the sponsor.
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