Attorney Ad & Social Post Checker

Usually, yes, when they are about your services. Florida’s rules say they apply to websites, social networking and video sharing. The ABA Model Rule 7.1, which most states follow, covers every communication about a lawyer’s services, whatever the medium.

It depends on the state. California and New York let you say you specialize if it’s true and not misleading, and only “certified specialist” needs certification. Florida restricts “specialist” and “expert” to lawyers who are certified or can objectively verify the claim. Everywhere, “certified” needs a named, approved certifier.

Not any more. New York’s amended rules, effective June 1, 2026, removed the “Attorney Advertising” label and the mandatory “Prior results do not guarantee a similar outcome” statement. You still need the name and contact information (a phone number or office address) of a responsible lawyer or firm.

Generally yes, if they are true and presented so readers don’t expect the same result. Add a disclaimer such as “Past results do not guarantee a similar outcome.” Florida also requires testimonials to be typical, unpaid, not written by you, and to say the prospective client may not get the same or similar results.

In California, Florida and Texas it must also say whether the client pays costs and expenses. A safe version: “No attorney’s fee unless we recover for you. You may still be responsible for court costs and case expenses.”

No. The checker looks for wording that bar rules commonly treat as risky. It can’t know the facts behind your claims, and it doesn’t cover every rule in every state. Lawzen is a marketing agency, not a law firm. For a definite answer, ask your state bar’s ethics or advertising hotline.