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Google Maps Rank Checker for Law Firms
See where your firm shows up on Google Maps when clients search from around your office: a pin for each spot on a real map, who beats you there, and what to fix.
Searching Google Maps from 9 spots around your office
This takes 10 to 30 seconds. Each spot is a real Google Maps search, as if a client were standing there.
How to read this
We searched Google Maps from your office and from 8 spots around it, the way a potential client nearby would. Each pin shows where your firm came up from that spot. The top 3 matter most: a normal Google search shows only three firms in its map box before anyone taps “More places”.
- Top 3: clients see you
- 4–10: one tap away
- 11–20: easy to miss
- Not in the top 20
Map © OpenStreetMap contributors. Pins are about apart.
Spot by spot
| Searching from | You came up | Number 1 there |
|---|
Firms that beat you most often
What to do next
How it works
The method, and the sources behind it
Find your Google listing
Search your firm by name and city, and pick the right listing. We use its exact Google ID, so a rival with a similar name can’t be confused with you.
9 spots around your office
Your office and 8 spots around it (north, south, east, west and the corners), half a mile to two miles away. Most map searches are “near me”, so where the searcher stands changes who they see.
A real search from each spot
Each spot is a live Google Maps search for your search words, run from that place. We record where you came up (1 to 20) and the top three firms there.
On a map, in plain words
A pin on a real street map for each spot, a spot-by-spot list, the firms that beat you most often and what to do next, plus a link to check any spot on Google Maps yourself.
Sources
Disclosures
- About this tool. Each spot is one real Google Maps search from that place, fetched through SerpApi at the time of the scan. Map rankings change by the hour and by the searcher, so this is a snapshot, not a guarantee of what any one person sees. Map images © OpenStreetMap contributors. Free scans are limited each month for everyone; results for the same firm and keyword are reused for 7 days.
- Your data. The firm name, city and keyword you enter are sent to SerpApi, which runs the searches on Google Maps. We keep the scan result (public business listings and positions) with a one-way hash of your IP address for 30 days, to reuse results and limit abuse. See our privacy policy.
- Not legal advice. Lawzen is a marketing agency, not a law firm. Nothing on this page is legal, ethics, tax or financial advice, and using this tool doesn’t create an attorney-client relationship.
- Who made it. This free tool is made by Lawzen, which sells marketing services to law firms. Where it mentions our services or prices, it’s describing what we sell. Results are provided as-is, without warranty; see our terms.
- Trademarks. Google, ChatGPT, Claude, Perplexity, Avvo, Justia and other names mentioned belong to their owners. Lawzen isn’t affiliated with or endorsed by them.
Questions, answered
About the Google Maps Rank Checker for Law Firms.
Why does my Google Maps rank change across town?
Google says local results are mainly based on relevance, distance and prominence (how well known a business is). Distance is about the searcher, not you, so the same search returns different firms a mile apart. Checking from several spots shows how far your visibility actually reaches.
Why don’t I rank at my own office?
Usually it’s relevance or prominence: a generic primary category, missing services, few or old reviews, or a website that doesn’t back up the profile. Our Google Business Profile category finder and website grader help with both.
Which search words should I check?
What a client would type: “car accident lawyer”, “divorce attorney”, “DUI lawyer”. Avoid your firm name; you’ll rank for that almost everywhere. Check one per main practice area.
Is the result exactly what my clients see?
It’s very close to a real search from that spot at that moment, but rankings move by the hour and vary by device and search history. Use it to spot patterns, and re-check the same keyword monthly.
Why is there a monthly limit?
Each point uses one search from a fixed monthly allowance that every visitor shares, and each check uses 9 of them. To keep it fair, each visitor gets 3 scans a day, and the same scan is reused for 7 days. If the month’s scans run out, book a call and we’ll run a full scan for you.
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