A law firm website costs anywhere from about $20 a month on a DIY builder to well over $10,000 for a custom build (the higher figures are one agency’s 2025 guidance). The right number depends on the job the site has to do. This post covers the price by build type, what pushes it up, the costs after launch, and what to ask before you sign.
One caution up front: almost every published figure comes from a company that sells websites. Treat ranges as starting points for your own quotes, not as market data.
How much does a law firm website cost?
Plan on two numbers: a one-time build cost and a yearly running cost. Vendors tend to quote only one of them.
Take a hypothetical three-lawyer injury firm in Phoenix. If it only needs a credible page for referrals to check, a builder plan can do it for a few hundred dollars a year. If it needs to win new clients from search, it is buying a different thing, and the price reflects that. One agency’s own guide puts a lead-generating firm site at $10,000 to $50,000, and says plainly that this is editorial guidance, not a survey of current quotes.
Cost by build type
The build method sets the price floor more than anything else. Here is how the four common routes compare.
| Build type | Typical cost | Who it suits |
|---|---|---|
| DIY builder | About $20-$50/month | Referral-only solo |
| Template or plan | About $20-$160/month | Small firm, simple needs |
| Freelancer | One-time fee, quote-based | One or two practice areas |
| Agency | Quote-based build plus support | Growth, many locations |
The builder prices are published. Squarespace lists plans from $19 to $99 a month billed annually. Wix lists $17.77 to $159.77 a month on yearly billing. B12, a builder aimed at lawyers, lists $20 a month billed yearly for a basic site and $67 a month with client intake, with done-for-you plans starting at $169 a month billed yearly. B12 also lists a $1,999 one-time setup fee on its done-for-you plans. Prices were read in November 2026 and change, so check the pages before you budget.
For freelancers and agencies, I couldn’t find a neutral price survey. The Juris Digital guide offers roughly $6,000 to $10,000 for a modest custom project and $20,000 to $50,000 for a complex one, both labelled as dated 2025 guidance. Use those as a sanity check, nothing more.
What drives the price?
Scope sets the price. Six things move it most.
- Written content. Practice-area pages that say something real take time to write and review. Builders give you a blank page.
- Custom design. A template is cheap because the design work is already done.
- Intake features. Forms that route by practice area, scheduling and chat all add build and monthly cost.
- Migration. Moving an old site (redirects keep old links and rankings working) means redirects so existing rankings and links survive.
- Locations and languages. Each office or language multiplies the pages you build and maintain.
- Photos and video. Real attorney photos cost a shoot; stock photos cost less and read as generic.
What costs money after launch?
Budget for running costs from day one, because they repeat every year.
A domain renews every year. Squarespace, for example, says its free domain covers the first year, then renews at the standard rate. Wix says its free domain voucher applies only to a new domain on a first-time yearly plan. Add hosting if it isn’t bundled, security updates, and someone to call when something breaks.
SEO and marketing are separate from the website. A site that exists is not a site that gets found, so ask whether any monthly fee includes search work or is only hosting.
How much should a small law firm spend?
Spend in proportion to what a new client is worth to you. A family-law firm whose average matter brings in a few thousand dollars can justify more than a firm doing flat-fee wills. I’d rather see a small firm spend modestly on the build and put the savings into writing good practice-area pages. The exception is a firm with several offices or practice areas, where a custom structure saves rework later.
Is a DIY site good enough?
For a firm that gets work by referral, often yes. For a firm that needs search traffic, usually not by itself. A builder gives you a clean, fast, mobile-friendly page, which is what a referred client checks before calling. It won’t write your practice-area pages or tell you which ones to build. If you go DIY, spend your time on the copy, not the template.
What should you ask before you sign?
Compare quotes on the same deliverables, line by line. The Juris Digital guide makes the same point: itemize setup and recurring costs.
- What exactly is included: pages, copy, photos, forms?
- Who owns the site, the domain and the content if you leave?
- What are the monthly fees, and what do they cover?
- Who writes the content, and who reviews it for accuracy?
- What happens if you cancel, and can you take the site with you?
If a vendor won’t answer these in writing, find another vendor.
Lawzen sells website design, so weigh our links accordingly. Legal advertising rules vary by state, and the rule your state bar adopted governs, not the model rule. Check your state bar before publishing claims on any site. The ABA Model Rule 7.1 is a useful starting point.
Where to start
Decide what the site must do first: reassure referrals, or win new clients.
Then get two or three quotes on the same scope and use the checklist above. If you want to see what a purpose-built site involves, our law firm website design service and pricing page lay it out, and common law firm website mistakes shows what to avoid whichever route you pick.
